Why I decided to rebrand

Welcome to my “new” blog,

I have wanted to rebrand my blog for sometime now, and I hope you all like the new look and feel. I decided it was time for a change because after nearly 3 years of blogging as the Leicester Vegan, I felt I was starting to grow out of the name. Not that I’m not proud to be a Leicesterite, but I didn’t want to restrict myself to a regional blog, especially as I have been doing more recipes and travel posts in recent months that I think have a broader appeal. Don’t worry though – I still fully intend to post about local vegan restaurants and keep you up to date with all things Leicester.

Why “The Vegan Twist”

I have to admit, I agonized over my new name for months before finally settling on this one. What did I want my blog to represent? What would be the feeling of the blog? Does it do what it says? Will it carry me through the years? These are all questions I mulled over (and over and over…).

In the end I thought about my own vegan journey, and how simple it’s been really. It was similar to my old life, but with a vegan twist.

This blog is all about how you can continue to keep doing what you’re doing, without feeling like you’re sacrificing anything by going vegan. So whether that’s finding out which chain restaurant in a new city is vegan friendly, or how to veganize your favorite recipe, you’ll be able to live as you always have, but with a twist.

I hope you enjoy the new blog!

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